Dirt Cheap is the worlds first and only coffee bean brand that strives to promote slave and child labour, all for making a profit. Dirt Cheap is honest and transparent about their disregard for human rights and ethical working conditions.At Dirt Cheap, money is everything and a profit is a must, in doing so they have created an unsustainable and corrupted business ethic. The brand is run by an old, white, rich guy and has done for the past 140 years, past down through generations. Over the years the brands attitude and outlook as remained the same as it did when it was founded; White are superior.

The brand strives to appear like a luxury item sold at a moderate price. Dirt Cheap's products can be found at most retail supermarkets. Its beans are source from third world countries all across the world. Farming these beans take a lot of time and manpower so Dirt Cheap decided to enslave the work of children and the poor, in order to produce a higher volume of product. To farm one bag of beans take roughly nine hours for farmers to which they are pair the unfair price of 2 cents per bag. Dirt Cheap's products sell for approximately 25 dollars and after shipping and production, Dirt Cheap profits up to $15 a bag. 

The brand name was derived from the saying "dirt cheap", often used in conversation meaning inexpensive and cheaply. Not only intervening with the brand ethics, the term can also reference the poor working conditions that the workers are forced to work in in their third world countries. Wanting to keep it simple, the brands logo is made up of three colours, white (Clean), Black (Black Tie) and light green (Greed). Using black and white in their logo is essential as it is the most cost effective option available. On the rarity that the decided to incorporate colour into their logo, the addition of the colour greed was the best choice. With green often being referred to jealousy, illness and greed, this colour was the perfect fit for this brand. A key design feature of all of Dirt Cheap's marketing, in the incorporation of the bright money pattern. This imagery is made up of the bank notes from the world's 30 biggest coffee consumers. The reason for incorporating this photomontage is because it markets to audiences the amount of coffee that is consumed globally that has been produced from slave labour. It also is a way of showcasing all the countries that Dirt Cheap is sold.